IoT is Enabling a New Wave of Digital Business Transformation

19th March, 2019 ǀ 7 minutes

RESEARCH SHOWS THAT BY 2020, CUSTOMER EXPERIENCE WILL OVERTAKE PRICE AND PRODUCT AS THE KEY BRAND DIFFERENTIATOR. TO WIN CUSTOMERS, COMPANIES NEED TO CAREFULLY CONSIDER THE CUSTOMER JOURNEY AND ALIGN THEIR MESSAGING, GOALS, OBJECTIVES AND DESIGN ACROSS CHANNELS AND DEVICES TO DELIVER SEAMLESSNESS AND CONSISTENCY.

IoT is Enabling a New Wave of Digital Business Transformation

19th March, 2019 ǀ 7 minutes

RESEARCH SHOWS THAT BY 2020, CUSTOMER EXPERIENCE WILL OVERTAKE PRICE AND PRODUCT AS THE KEY BRAND DIFFERENTIATOR. TO WIN CUSTOMERS, COMPANIES NEED TO CAREFULLY CONSIDER THE CUSTOMER JOURNEY AND ALIGN THEIR MESSAGING, GOALS, OBJECTIVES AND DESIGN ACROSS CHANNELS AND DEVICES TO DELIVER SEAMLESSNESS AND CONSISTENCY.

Ketan Karia
Head of the IoT Practice, Ness Digital Engineering

Ketan Karia
Head of the IoT Practice, Ness Digital Engineering

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